You may have heard people urging you to switch your website to the HTTPS security encryption. They cite Google’s announcement that HTTPS is a ranking signal and that failure to switch could mean your ranking will take a hit.
But, can a product that costs around $100 per year really make that much of a difference? And if so, how straightforward is it to make the switch?
Let’s face it, until recently, HTTPS was really used only by ecommerce sites for their payment pages. Things can get confusing, and the question many business owners face is whether or not the hassle of switching to HTTPS is worth it.
So, let’s look at the arguments for and against. But first of all, what exactly is HTTPS?